Social Media Conference 2010
Program 2010
2nd Annual Social Media Seminar
What ist Social Media Marketing?
1. "Academic selction and information behavior on the web" - presentation of the EDU-CON-study 2010
Dr. Gertrud Hovestadt (Director EDU-Research)
Otto Pompe (Sociologist M.A.)
Pia Niehues (Bachelor of Communication Science)
Kristina Jäger (Cand. Bachelor of Arts)
The generation of „digital natives“ as a target group
Interactive: How digital are you?
Results of the EDU-CON-Study 2010
2. Strategies in Higher Education Marketing
Design and the Social Web
Michael Schulte (Bachelor of Design)
Technology and the Social Web
Jens Wösten (Computer Engineer)
Instruments for Higher Educational Marketing
Challenges and approaches to solutions for Student Recruitment
Dr. Peter Stegelmann (Managing Director EDU-CON)
Gina Kunk (Trainee Media Design)
3. Workshops on HIGHER EDUCATION MARKETING
Group 1: Design and technology of Higher Educational
Marketing on the Social Web
Group 2: Instruments for Higher Educational Marketing
on the Social Web
Group discussion and presentation of results
4. Final part: Outlook for Higher Educational MarkEting
Dr. Peter Stegelmann (Managing Director EDU-CON)