Social Media Conference 2011

Programm 2011

What is Social Media Marketing?

1. "Academic selection and information behavior on the web" - presentation of the EDU-CON-study 2011

 

Dr. Gertrud Hovestadt (Director EDU-Research)

Kristina Jäger (Bachelor of Arts)

 

2. How does Social Media influence the career decision?

 

Robert Marzell (Graduate Economist)

Otto Pompe (Sociologist M.A.)

3. Strategies for Higher Educational Marketing

 

The role of design in the Social Web

Michael Schulte (Bachelor of Design)

 

Measuring Social Media Campaigns

Jens Wösten (Computer Engineer)

How to write Social Media?

Marc Hildebrand (Lecturer)

 

4. Strategies for Higher Educational Marketing

 

Instruments for Higher Educational Marketing, Challenges and approaches to solutions

Dr. Peter Stegelmann (Managing Director EDU-CON)

Gina Kunk (Apprentice in Media Design)

 

5. Final Part

Dr. Peter Stegelmann (Managing Director EDU-CON)