What is Social Media Marketing?
1. "Academic selection and information behavior on the web" - presentation of the EDU-CON-study 2011
Dr. Gertrud Hovestadt (Director EDU-Research)
Kristina Jäger (Bachelor of Arts)
2. How does Social Media influence the career decision?
Robert Marzell (Graduate Economist)
Otto Pompe (Sociologist M.A.)
3. Strategies for Higher Educational Marketing
The role of design in the Social Web
Michael Schulte (Bachelor of Design)
Measuring Social Media Campaigns
Jens Wösten (Computer Engineer)
How to write Social Media?
Marc Hildebrand (Lecturer)
4. Strategies for Higher Educational Marketing
Instruments for Higher Educational Marketing, Challenges and approaches to solutions
Dr. Peter Stegelmann (Managing Director EDU-CON)
Gina Kunk (Apprentice in Media Design)
5. Final Part
Dr. Peter Stegelmann (Managing Director EDU-CON)