07.11.2013 - 4th Annual Social Media Seminar
"University Marketing Goes Pocket-Size"
How do smart phones change prospective students' communication behavior?
1. Third Follow-Up-Study: Academic Selection and Information Behavior on the Web
Focus: Young people and Smart Phones
Dr. Gertrud Hovestadt (Director Edu-Research & Edu-Institute)
Otto Pompe (Sociology M.A.)
2. Smart Phones: Strategic Challenges of Student Recruitment
Dr. Peter Stegelmann (Managing Director EDU-CON)
Verena Grothues (Bachelor of Communication Science)
3. Smart Phone Applications from the Perspective of Prospective Students: An International Comparison of University Apps
Verena Grothues (Bachelor of Communication Science)
Gina Kunk (Media designer)
Samantha da Silva (Apprentice Media designer)
4. The University of Groningen as an Example for Best Practice
Jessica Winters (International Marketing &
Communication at the University of Groningen)
5. Integrating social media with „location based features“ creating an – for now – ultimate pocket size Smartphone recruitment platform
App 2.0. Best Practice from the University of Southern Denmark
Bo Kristiansen (Social Media and International Marketing and
Recruitment at the University of Southern Denmark)
6. The Mobile Format “10 by 6”: Guidelines for App-Development
Know-How: Communication
Dominique da Silva (Master of Communications and Management)
Know-How: Techniques
Jens Wösten (Bachelor Information and Communication Technology)
Know-How: Design
Michael Schulte (Bachelor of Arts Design)
7. Final Part
Summary, Interactive Discussion and Outlook
Dr. Peter Stegelmann (Managing Director EDU-CON)