Social Media Conference 2014

Program 2014

06.11.2014 - 5th Annual Social Media Seminar

"Associate Degree, Bachelor, Master, Alumni" - Social Media Targeting of Different Student Groups 

 

1. Fourth Follow-Up-Study: Academic Selection and Information Search on the Web

Focus: Targeting of Different Student Groups

Dr. Gertrud Hovestadt (Director Edu-Research & Edu-Institute)

Otto Pompe (Sociologist M. A.) 

 

2. Strategic Challenges of Student Recruitment in 2014

Dr. Peter Stegelmann (Managing Director EDU-CON)

Verena Grothues (Master of Strategic Communication)

Jens Wösten (Bachelor of Information and Communication Technology)

3. Reaching Alumni: Potential and Range of Facebook, XING and LinkedIN

How to Improve Reputation and Recruit Prospective Students with the Help of Alumni

Philip Dunkhase (Marketing & Communication at the Leuphana University)

 

4. Best Practice: Social Media Targeting of Different Student Groups

The University of Groningen as a Best Practice Example

Jessica Winters (Marketing & Communication at the University of Groningen)

5. Hands-On Content & Social Media Marketing

 

Time Management & Budgeting

Jens Wösten (Bachelor of Information and Communication Technology)

 

Different Content & Language

Dominique da Silva (Master of Communications and Management)

 

Design & Channels

Michael Schulte (Bachelor of Design)

Gina Kunk (Media Designer)

 

6. Summarizing Strategic Advice and Discussion

Dr. Peter Stegelmann (Managing Director EDU-CON)