06.11.2014 - 5th Annual Social Media Seminar
"Associate Degree, Bachelor, Master, Alumni" - Social Media Targeting of Different Student Groups
1. Fourth Follow-Up-Study: Academic Selection and Information Search on the Web
Focus: Targeting of Different Student Groups
Dr. Gertrud Hovestadt (Director Edu-Research & Edu-Institute)
Otto Pompe (Sociologist M. A.)
2. Strategic Challenges of Student Recruitment in 2014
Dr. Peter Stegelmann (Managing Director EDU-CON)
Verena Grothues (Master of Strategic Communication)
Jens Wösten (Bachelor of Information and Communication Technology)
3. Reaching Alumni: Potential and Range of Facebook, XING and LinkedIN
How to Improve Reputation and Recruit Prospective Students with the Help of Alumni
Philip Dunkhase (Marketing & Communication at the Leuphana University)
4. Best Practice: Social Media Targeting of Different Student Groups
The University of Groningen as a Best Practice Example
Jessica Winters (Marketing & Communication at the University of Groningen)
5. Hands-On Content & Social Media Marketing
Time Management & Budgeting
Jens Wösten (Bachelor of Information and Communication Technology)
Different Content & Language
Dominique da Silva (Master of Communications and Management)
Design & Channels
Michael Schulte (Bachelor of Design)
Gina Kunk (Media Designer)
6. Summarizing Strategic Advice and Discussion
Dr. Peter Stegelmann (Managing Director EDU-CON)