12.11.2015 – 6th Annual Social Media Seminar
“Native Content Marketing – Social Media Targeting in times of Adblockers.”
‘Salzsiedehaus’ Rheine
1. Fifth Follow-Up-Study: Study Choice – Information Search on the Web
Focus: Targeting Bachelor and Master Students; Parents‘ Role; Use of Adblockers
Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)
Otto Pompe (Sociologist M. A.)
2. What does this mean for Marketing:
Prospective Students become younger and the importance of parents has grown
New Trends in the Social Media World
Dr. Peter Stegelmann (Managing Director EDU-CON)
Michael Schulte (Bachelor of Design)
3. Adblocker, Spam filters, ad-blindness – avoiding ads has become the norm
“Technical Restrictions” of Social Media Marketing
Jens Wösten (Bachelor of Information and Communication Technology)
4. Native Content Marketing
Native content marketing: the practice of using content to build trust and engage would-be-future-students.
Strategic Challenges of Student Recruitment in 2015
Dr. Peter Stegelmann (Managing Director EDU-CON)
5. Summary and Advice
Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)
Dr. Peter Stegelmann (Managing Director EDU-CON)