Social Media Conference 2015

Program 2015

12.11.2015 – 6th Annual Social Media Seminar

“Native Content Marketing – Social Media Targeting in times of Adblockers.”

‘Salzsiedehaus’ Rheine

 

1. Fifth Follow-Up-Study: Study Choice – Information Search on the Web

Focus: Targeting Bachelor and Master Students; Parents‘ Role; Use of Adblockers

Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)

Otto Pompe (Sociologist M. A.)

2. What does this mean for Marketing:

Prospective Students become younger and the importance of parents has grown

New Trends in the Social Media World

Dr. Peter Stegelmann (Managing Director EDU-CON)

Michael Schulte (Bachelor of Design)

3. Adblocker, Spam filters, ad-blindness – avoiding ads has become the norm

“Technical Restrictions” of Social Media Marketing

Jens Wösten (Bachelor of Information and Communication Technology)

 

 

4. Native Content Marketing

Native content marketing: the practice of using content to build trust and engage would-be-future-students.

Strategic Challenges of Student Recruitment in 2015

Dr. Peter Stegelmann (Managing Director EDU-CON)

 

5. Summary and Advice

Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)

Dr. Peter Stegelmann (Managing Director EDU-CON)