Social Media Conference 2016

YouTube marketing has been growing in popularity and importance over the past few years. We experience that pictures and videos in Higher Education Marketing show big potential in Social Media Marketing. Our YouTube-Channel ( is one of the strongest channels in the field of higher education on YouTube.

Agenda 2016

Reception from 09:30 – 10:00 am at ‘Salzsiedehaus’ Rheine


1. Opening: Social Media Marketing 2016 | 10:00 to 10:15

Host: Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)


2. Sixth Follow-Up-Study: Study Choice – Information Search on the Web | 10:15 to 11:00

Focus: Targeting Bachelor and Master Students

Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)

Jens Wösten (Bachelor of Information and Communication Technology)


3.1 New Developments in Higher Education Marketing | 11:00 to 11:30

New Trends in the Social Media World

Dr. Peter Stegelmann (Managing Director EDU-CON)


3.2 Picture It – How to Market on YouTube and Instagram | 11:30 to 12:00

Jens Wösten (Bachelor of Information and Communication Technology)


Lunch Break | 12:00 to 13:00


4. Barcamp – Sessions in sequence | 13:00 to 15:00

Sessions will be up to 10 minute input / 20 minute discussion – if a group wants to discuss further on, it is possible to discuss up to 60 minutes – two or three sessions could be held simultaneously. You make the agenda.


Which topics are most interesting and who wants to present additional ones?

How to build up Social Media at university – practical things | Benjamin Gottstein, FH Dortmund  | 13:00 to 13:40

How to use Instagram | Mathias Oschwald, Sporthochschule Köln  | 13:45 to 14:30

Picture it – how to produce good films – YouTube channel Studienberatung TV-EDU | Michael Schulte, EDU-CON   | 14:30 to 15:00


WhatsApp and Facebook could be additional topics


5. Barcamp – Sessions parallel in smaller groups | 15:00 to 16:30 


6. Summary and Advice | beginning 16:30 

Dr. Peter Stegelmann and Dr. Gertrud Hovestadt


In the evening we celebrate 15 years EDU-CON with colleagues from universities and former staff members. Everyone is invited!


We kindly invite you to join our HiEd Marketing Conference on 27th October 2016 in Rheine, Germany.