Social Media Conference 2017

YouTube is the second largest search engine on the planet – right after Google! Every single student and prospective student nowadays has a video player in their pocket! This is why we focus on video marketing for our Social Media Conference 2017.


This Year’s Topic is Video Marketing


Reason enough for us to spotlight video marketing in this year’s Social Media Marketing Conference 2017. We will discuss YouTube Marketing to prospective students. There will be talks on live video broadcasting via facebook, YouTube and Instagram as well as experts in multi copter and video drone filming.

Agenda 2017

Reception from 09:30 – 10:00 am at ‘Salzsiedehaus’ Rheine


1. Welcome and Opening: Social Media Marketing 2017 | 10:00 to 10:15

Host: Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)


2. Trends and Instruments in Social Media Marketing | 10:15 to 10:45

Video Marketing • Mobile Websites • Facebook • WhatsApp

Dr. Peter Stegelmann (Managing Director EDU-CON)

Jens Wösten (Bachelor of Information and Communication Technology)


3. Deutsche Bildung – Presentation of Recent Survey Data | 10:45 to 11:30

Dorothee Muth (Projekt Management Marketing at Deutsche Bildung) and

Jonas Schlotmann (Projekt Manager at Deutsche Bildung)


They will present their most recent study results of „SchulhofBarometer“ and “CampusBarometer”: What is attracting young people interested in studying and studying abroad in respect to their future plans, their values, hopes and fears?


4. Kay Holland – Flying and Filming professionally with Multicopter Drones  | 11:30 to 12:00

Kay Holland (Copter Pilot at


Kay will talk about Multicopter Drones and how he thinks they can be used in HiEd-Video-Marketing. He piloted his numerous Multicopter, among other productions, for Tatort and other TV productions.


Lunch Break | 12:00 to 13:00


4. Barcamp – Sessions | 13:00 to 16:30

Session will be up to 10 minutes of input and 20 minutes discussion afterwards – if a group wants to discuss further on, it is possible to discuss for up to 60 minutes – two or three sessions could be parallel. Important: You make the agenda!

  • Livestreams
  • Webinars - Do's and Dont's
  • Video Testimonials and Student Vlogs
  • Multicopter
  • Influence of Political Changes on Higher Education Marketin (Wilder, Trump, Brexit)

5. Summary and Advice | beginning 16:30 

Dr. Peter Stegelmann and Dr. Gertrud Hovestadt


In the evening you are invited to join us at the Café Central downtown!